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Where We Started

OUR BEGININGS

Where it all started

Started in 1970 by the matriarch of the family, Nurzakhanu Akberali Manji together with her husband Akberali Habib Manji, the family first ventured into baking. After selling baked products from home, they managed to get a business license in 1970 to operate the first proper bakery in Port Reitz, Mombasa.

With constant expansion of bakeries throughout the years and moving from numerous products to bread, Mini Bakeries Limited being the flagship company of the group has become East Africa’s biggest bread manufacturer.

At a very young age, her 3 sons joined her in the business and since then, they have all worked together to transform the small household bakery into a conglomerate

Our Presence

Regions We Serve In Tanzania

Dar Es Salaam

From our first expansion in Dar es Salaam, we have grown to serve multiple regions, bringing quality and freshness to more customers.

ARUSHA

KILIMANJARO

MOSHI

MOROGORO

MWANZA

OUR VISION

To become the Leading Manufacturer and Supplier of high quality premium brands in bread, confectionery and pastry products in East Africa.

OUR MISSION

To achieve and maintain market share dominance in provision of natural, healthy, tasty, nutritious and cost effective baked products for all our consumers.

CORE VALUES

• Accountability:

We acknowledge and accept responsibility for actions, products, decisions, time and policies.

• Commitment:

We are committed to providing products of exceptional quality and an outstanding customer service experience.

• Integrity:

We provide honest, timely communication and service that shows respect and kindness with every customer, teammate, and other stake holders.

• Safety:

We ensure the health and wellbeing of all customers by constantly researching to ensure products produced meet the highest standards for consumption. We also create a safe work environment through ACT: Awareness, communication and training to all our staff.

• Innovation:

We are constantly exploring on new products as well as improving on current brands to increase our value and remain competitive in our market segment.

• Teamwork:

We strive to create a positive work environment by building a spirit of cooperation and collaboration across departments to realize success and performance of the company.

• Community Impact:

Active Participation in Social development, and Community Welfare to positively impact society and transform lives.

OUR HISTORY